Culture Driven Sales
Institute

“Kelly Wright's Culture Driven Sales is a powerful, counterintuitive idea. All too often culture sits in HR or ops. And the rockstars in sales are allowed to "break the rules." Kelly flips the script and makes sales responsible and accountable for an organization's culture. In doing so, she puts people--instead of sales quotas--at the heart of her work."

"Kelly believes that everyone is a salesperson, regardless of job function or personality type. Her Culture Driven Sales approach is relevant and important not just to your sales team, but to every single person in your organization. What makes Kelly unique is that she delivers her strategic and tactical messages in a way that is both inspiring and accessible. If you are looking for a thought leader on selling, it would be irresponsible not to talk with Kelly."

"As CMO to Kelly’s CRO role at Tableau, I had the opportunity to work with her up close. I often wondered... how does she do it? How does Kelly get teams to perform at levels they did not think were possible? It turns out the culture you define and then live everyday impacts sales results way more than you may think. And therein lies the magic of Kelly Breslin Wright. She teaches incredible lessons in a compelling way about how you can drive your sales team’s performance to dreamed-of levels by focusing on culture. She shares stories about hard won lessons she lived that will make you and your people true believers - and vastly improved performers. Not only will you grow your sales and delight more customers with her Culture Driven Sales, you’ll also have more collaborative, aligned, and happier team members."

“One can love what they sell…but when one believes in what they sell, the focus moves to the customer and thus will prevail! Kelly Wright’s Culture Driven Sales embodies this theme. Kelly and her curriculum showcase how sales culture lives beyond just the sales call - through C-Suite officers to mid-level management to support staff at all levels. Culture Driven Sales profoundly demonstrates how sales driven by organizational culture will prevail in both the short and long-term.”

"Working with Kelly, I have seen that to build a truly innovative and mission-driven company, you have to build a sales culture that deeply integrates mission and vision with service to the customer. When you do take an approach like Culture Driven Sales, the results are a truly high-performance sales team and a hugely successful company."