Kelly founded Culture Driven Sales with a mission to help companies create exceptional cultures that drive sales. Organizations struggle to communicate who they are and why they exist. The best companies align all stakeholders, including employees, customers, partners, shareholders, and the communities in which they serve, around a unified purpose and culture. A company’s culture truly does help connect salespeople and their customers. Companies with strong cultures win more. Culture drives sales.
Kelly Breslin Wright has over 30 years of experience in leadership, sales, operations, and strategy. Kelly is a passionate believer in the power of infusing culture into the sales approach. She helps companies integrate vision, mission, core values, and storytelling into their go-to-market strategies and execution to best motivate, engage, and inspire customers and employees. Kelly has promoted and led this Culture Driven Sales methodology as a C-level executive, as a public and private company board director, and as an adjunct university professor.