Kelly founded Culture Driven Sales with a mission to help companies create exceptional cultures that drive sales. Organizations struggle to communicate who they are and why they exist. The best companies align all stakeholders, including employees, customers, partners, shareholders, and the communities in which they serve, around a unified purpose and culture. A company’s culture truly does help connect salespeople and their customers. Companies with strong cultures win more. Culture drives sales.
Kelly Breslin Wright has over 30 years of experience in leadership, sales, operations, and strategy. Kelly is a passionate believer in the power of infusing culture into the sales approach. She helps companies integrate vision, mission, core values, and storytelling into their go-to-market strategies and execution to best motivate, engage, and inspire customers and employees. Kelly has promoted and led this Culture Driven Sales methodology as a C-level executive, as a public and private company board director, and as an adjunct university professor.
“To create sustainable sales change, you have to attack the sales culture. Cultures are always top down. If the culture doesn’t change, the new sales motion will wither. Kelly and her approach of starting with culture is the right approach for sales organizations that are seeking to get to the next level.”
- Skip Miller, President of M3 Learning & Author of ProActive Selling
“Culture Driven Sales is a critical platform that organizations must adopt to win in the short term and long term. It’s about winning in sales and more importantly culture. The two have been treated as separate functions for far too long. Now is the time, and Kelly is the person to bring this impactful platform out into the world.”
- Peter Winick, Founder and CEO, Thought Leadership Leverage
“Kelly is a true talent. She inspires all around her while achieving tangible results. How? She focuses on the people, what drives and motivates them, and how to set them on the path to success. This approach to Culture Driven Sales is one that creates positive results for both the buyer and seller!”
- Hope Cochran, Managing Director, Madrona Venture Group and Public Board Director
“Kelly knows the ins and outs of everything sales. What makes Kelly truly special is the way she thinks holistically about an organization beyond the strategies and tactics. I’m a believer the Culture Driven Sales approach that unifies mission, vision, and culture is instrumental in driving better results.”
- George Bischof, General Partner, Meritech Capital
“Having cheered Kelly’s world-changing achievements in sales for more than 30 years, it’s crystal-clear that she has perfectly labeled the mysterious energy that drives sustainable high-performance sales results with Culture Driven Sales. Professional selling in its essence is a transference of conviction. Sales practitioners and teams that live and breathe their organization’s mission, values, service to customers, and identity – its culture – possess conviction at the superpower level. Thank you, Kelly, for helping us harness this power!”
- Dan Moore, President, Southwestern Advantage