Boards

"Today, the most respected sales organizations stand for something more than just selling deals. Culture Driven Sales is simply the most effective way to build enduring, high-performing, and aligned sales teams. Building the right culture can become a formidable competitive advantage."

“Kelly defines Culture Driven Sales. I have seen time and again how Kelly leverages her decades of experience to go beyond the surface level details and metrics of sales, driving to the culture, mission and vision underpinning what will inevitably drive long-term, sustained success across the organization."

“Kelly is the rare accidental luminary who is driven to share, after achieving her own unimaginable success building a billion-dollar sales organization. Kelly has spent years refining her Culture Driven Sales program, relentlessly focusing on results refined with powerful cultural elements that will shape your organization. With Kelly driving, fasten your seat belts and take your organization on a journey to self-awareness, while arming yourself with the necessary tools to masterfully project your culture to attract customers and partners for the duration.”

"Working with Kelly was a dream. She combines the rare skillsets of being a thoughtful, mission-driven, and visionary leader with real, effective, time-tested sales tactics and strategies. At Lucid, we implemented her ideas and created a Culture Driven Sales team. The result was not just a team that performed and hit numbers, but also a team that had passion for the company's mission, vision, and values and that cared for the well-being of each other and the customer."

"Culture Driven Sales is a fundamental reframing of the most important aspect of a company's long-term determinant of success - culture - to effectively drive execution in sales, marketing, customer success, etc. Gone are the days when company leaders and boards try to determine whether they should implement a "sales-driven culture" or "engineering-driven culture". Kelly's reframing is simple but quite revolutionary. Starting with that mindset and turning the old paradigm upside down is what we've come to expect from the most innovative thinker in this space. Bravo Kelly!"

"Sales methodologies like MEDDIC and Challenger have long been a primary focus for sales executives trying to develop a highly successful sales organization. What has been far less popular and yet is arguably more important to attaining that goal is an effective sales culture. What's unique about Kelly Wright is she knows exactly how crucial Culture Driven Sales is to achieving sustained success at scale."