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Articles

People as a Differentiated Competitive Advantage

People as a Differentiated Competitive Advantage

October 17, 2022
3 Traits Executives Need to Thrive

3 Traits Executives Need to Thrive

October 10, 2022
Entrepreneur: 5 Key Ingredients Every Company Needs in Their Strategic Narrative

Entrepreneur: 5 Key Ingredients Every Company Needs in Their Strategic Narrative

June 27, 2022
You May Leverage Data, But Here’s How to Know You’re a Truly Data-Driven Organization

You May Leverage Data, But Here’s How to Know You’re a Truly Data-Driven Organization

February 15, 2022
The 3 Stories Every Company Should Know and Share Often

The 3 Stories Every Company Should Know and Share Often

January 11, 2022
Create a Winning Company Culture by Perfecting These 2 Elements

Create a Winning Company Culture by Perfecting These 2 Elements

November 24, 2021
Best Practices to Achieve a Board Seat

Best Practices to Achieve a Board Seat

March 6, 2020
Tips on Interviewing for Behavior Traits

Tips on Interviewing for Behavior Traits

October 14, 2019
Resume Screening Tips for Behavioral Traits

Resume Screening Tips for Behavioral Traits

October 2, 2019
Characteristics of a Great Salesperson

Characteristics of a Great Salesperson

September 25, 2019
Ingredients of an Effective Meeting

Ingredients of an Effective Meeting

September 19, 2019
How To Stand Out From the Crowd

How To Stand Out From the Crowd

September 11, 2019
Takeaways from Teaching Go-To-Market Strategy

Takeaways from Teaching Go-To-Market Strategy

June 6, 2019
Why Vision and Mission Really Do Matter

Why Vision and Mission Really Do Matter

April 23, 2019
Champion Development

Champion Development

July 10, 2018
Inspiring Belief

Inspiring Belief

May 29, 2018
School of Hard Knocks

School of Hard Knocks

April 11, 2018
Diversity of Thought

Diversity of Thought

March 26, 2018
Building an Olympic Team

Building an Olympic Team

January 12, 2018
People Are Your Competitive Advantage

People Are Your Competitive Advantage

October 2, 2017
Guardian of the Culture

Guardian of the Culture

September 18, 2017
Power of Belief

Power of Belief

September 12, 2017
Proud To Be A Salesperson

Proud To Be A Salesperson

August 14, 2017
5 Tips for Breaking Down Belief Barriers

5 Tips for Breaking Down Belief Barriers

December 3, 2014

“I’ve had the privilege of knowing Kelly for over 20 years and also had a front row seat to how she built the go-to-market engine at Tableau from zero to $1bn in revenue. I can truly say that her Culture Driven Sales approach is the only way to build a world-class sales team that can grow, develop, and hyper-scale in this market. Culture is a fundamental principle for building enduring and best-in-class teams, and Kelly’s approach to applying these principles have proven to have tremendous and sustainable results.”

- Ravi Viswanathan, Founder and Managing Partner, NewView Capital

“The impact of uniting your selling approach around culture cannot be overstated. Culture Driven Sales allows you to delight your customers in ways other companies dream, improve decision-making aligning go-to-market, product, marketing, and finance, and attract the best talent because people feel the difference in their bones. I now bring this approach to my clients and watch them thrive.”

- Sarah Bedwell, Sales Leadership & Enablement Coach, Sarah Bedwell LLC

"I witnessed it, firsthand. Culture Driven Sales teams do not just perform well, they create mentors and tomorrow's leaders by drawing everyone together for the common good. Process driven sales cultures also perform well, but don't elicit the same level of loyalty and engagement that comes from a culture driven focus. Culture driven brings the very best authenticity out of individuals and feeds their souls in addition to the pocketbook. When you can feel good about what you do and how you do it while also making a good living, that is the ultimate nirvana."

- John Jensen, GTM Leader Office, Incorta, former GTM Executive at Gong, Alteryx, and Tableau

"Top talent or "A" players have earned the right to make choices on where they work and what's most important to them. Time and time again you will hear that the environment which they work in or culture is what's most important to them. Kelly's emphasis and expertise on Culture Driven Sales is a must have for all companies that are striving to become world class and attract and retain top talent.."

- Sean Hughes, Former General Manager & SVP Americas, Braze

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