Articles

“I’ve had the privilege of knowing Kelly for over 20 years and also had a front row seat to how she built the go-to-market engine at Tableau from zero to $1bn in revenue. I can truly say that her Culture Driven Sales approach is the only way to build a world-class sales team that can grow, develop, and hyper-scale in this market. Culture is a fundamental principal for building enduring and best-in-class teams, and Kelly’s approach to applying these principles have proven to have tremendous and sustainable results.”

“The impact of uniting your selling approach around culture cannot be overstated. Culture Driven Sales allows you to delight your customers in ways other companies dream, improve decision-making aligning go-to-market, product, marketing, and finance, and attract the best talent because people feel the difference in their bones. I now bring this approach to my clients and watch them thrive.”

"I witnessed it, firsthand. Culture Driven Sales teams do not just perform well, they create mentors and tomorrow's leaders by drawing everyone together for the common good. Process driven sales cultures also perform well, but don't elicit the same level of loyalty and engagement that comes from a culture driven focus. Culture driven brings the very best authenticity out of individuals and feeds their souls in addition to the pocketbook. When you can feel good about what you do and how you do it while also making a good living, that is the ultimate nirvana."

"Sales methodologies like MEDDIC and Challenger have long been a primary focus for sales executives trying to develop a highly successful sales organization. What has been far less popular and yet is arguably more important to attaining that goal is an effective sales culture. What's unique about Kelly Wright is she knows exactly how crucial Culture Driven Sales is to achieving sustained success at scale."