Successful companies have a holistic umbrella go-to-market strategy that reinforces the mission, values, and story. An overarching go-to-market strategy drives alignment and decision-making across all departments and functions, from the C-suite to Product, Operations, Marketing, and Sales. This strategy impacts messaging and customer engagement and drives all elements of sales, including the differentiated value proposition, ideal customer profile, ideal seller profile, preferred sales motions, and overall field operations. The go-to-market strategy arms the company with a competitive advantage impacting how the team reaches and interacts with prospects and customers. The company’s culture and unified purpose are integral to the go-to-market strategy and help drive sales, growth, and success.
These Executive Education Seminars and Workshops are available to groups or as custom workshops within a company. Group courses can be hosted by universities, at conferences, or by venture capital and private equity firms to offer to portfolio company executives.
"As CMO to Kelly’s CRO role at Tableau, I had the opportunity to work with her up close. I often wondered... how does she do it? How does Kelly get teams to perform at levels they did not think were possible? It turns out the culture you define and then live everyday impacts sales results way more than you may think. And therein lies the magic of Kelly Breslin Wright. She teaches incredible lessons in a compelling way about how you can drive your sales team’s performance to dreamed-of levels by focusing on culture. She shares stories about hard won lessons she lived that will make you and your people true believers - and vastly improved performers. Not only will you grow your sales and delight more customers with her Culture Driven Sales, you’ll also have more collaborative, aligned, and happier team members."
- Elissa Fink, Former CMO, Tableau and Board Director
“One can love what they sell…but when one believes in what they sell, the focus moves to the customer and thus will prevail! Kelly Wright’s Culture Driven Sales embodies this theme. Kelly and her curriculum showcase how sales culture lives beyond just the sales call - through C-Suite officers to mid-level management to support staff at all levels. Culture Driven Sales profoundly demonstrates how sales driven by organizational culture will prevail in both the short and long-term.”
- Barry Erickson, Former Director, University of Washington Foster School of Business Professional Sales Program
"Working with Kelly, I have seen that to build a truly innovative and mission-driven company, you have to build a sales culture that deeply integrates mission and vision with service to the customer. When you do take an approach like Culture Driven Sales, the results are a truly high-performance sales team and a hugely successful company."
- Chris Stolte, Co-Founder and Former Chief Development Officer, Tableau Software
“Kelly Wright's Culture Driven Sales is a powerful, counterintuitive idea. All too often culture sits in HR or ops. And the rockstars in sales are allowed to "break the rules." Kelly flips the script and makes sales responsible and accountable for an organization's culture. In doing so, she puts people--instead of sales quotas--at the heart of her work."
- Bill Sherman, COO, Thought Leadership Leverage
"Kelly believes that everyone is a salesperson, regardless of job function or personality type. Her Culture Driven Sales approach is relevant and important not just to your sales team, but to every single person in your organization. What makes Kelly unique is that she delivers her strategic and tactical messages in a way that is both inspiring and accessible. If you are looking for a thought leader on selling, it would be irresponsible not to talk with Kelly."
- Greg Gottesman , Co-Founder & Managing Director, Pioneer Square Labs
"As CMO to Kelly’s CRO role at Tableau, I had the opportunity to work with her up close. I often wondered... how does she do it? How does Kelly get teams to perform at levels they did not think were possible? It turns out the culture you define and then live everyday impacts sales results way more than you may think. And therein lies the magic of Kelly Breslin Wright. She teaches incredible lessons in a compelling way about how you can drive your sales team’s performance to dreamed-of levels by focusing on culture. She shares stories about hard won lessons she lived that will make you and your people true believers - and vastly improved performers. Not only will you grow your sales and delight more customers with her Culture Driven Sales, you’ll also have more collaborative, aligned, and happier team members."
- Elissa Fink, Former CMO, Tableau and Board Director
“One can love what they sell…but when one believes in what they sell, the focus moves to the customer and thus will prevail! Kelly Wright’s Culture Driven Sales embodies this theme. Kelly and her curriculum showcase how sales culture lives beyond just the sales call - through C-Suite officers to mid-level management to support staff at all levels. Culture Driven Sales profoundly demonstrates how sales driven by organizational culture will prevail in both the short and long-term.”
- Barry Erickson, Former Director, University of Washington Foster School of Business Professional Sales Program
"Working with Kelly, I have seen that to build a truly innovative and mission-driven company, you have to build a sales culture that deeply integrates mission and vision with service to the customer. When you do take an approach like Culture Driven Sales, the results are a truly high-performance sales team and a hugely successful company."
- Chris Stolte, Co-Founder and Former Chief Development Officer, Tableau Software
“Kelly Wright's Culture Driven Sales is a powerful, counterintuitive idea. All too often culture sits in HR or ops. And the rockstars in sales are allowed to "break the rules." Kelly flips the script and makes sales responsible and accountable for an organization's culture. In doing so, she puts people--instead of sales quotas--at the heart of her work."
- Bill Sherman, COO, Thought Leadership Leverage
"Kelly believes that everyone is a salesperson, regardless of job function or personality type. Her Culture Driven Sales approach is relevant and important not just to your sales team, but to every single person in your organization. What makes Kelly unique is that she delivers her strategic and tactical messages in a way that is both inspiring and accessible. If you are looking for a thought leader on selling, it would be irresponsible not to talk with Kelly."
- Greg Gottesman , Co-Founder & Managing Director, Pioneer Square Labs
"As CMO to Kelly’s CRO role at Tableau, I had the opportunity to work with her up close. I often wondered... how does she do it? How does Kelly get teams to perform at levels they did not think were possible? It turns out the culture you define and then live everyday impacts sales results way more than you may think. And therein lies the magic of Kelly Breslin Wright. She teaches incredible lessons in a compelling way about how you can drive your sales team’s performance to dreamed-of levels by focusing on culture. She shares stories about hard won lessons she lived that will make you and your people true believers - and vastly improved performers. Not only will you grow your sales and delight more customers with her Culture Driven Sales, you’ll also have more collaborative, aligned, and happier team members."
- Elissa Fink, Former CMO, Tableau and Board Director