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weathering the storm

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Podcast: Work-Bench
Date: May 1, 2020
Title: Weathering the Storm: 2008 and Now with Kelly Breslin Wright
Length: 46 Minutes
description:

Kelly Breslin Wright, former Executive Vice President of Sales at Tableau, shares her experiences and key lessons learned from building and scaling Tableau from $0 to $1B and managing over half of the 3400 person global team, including learnings from the 2008 financial crisis. Kelly shares tactics for enterprise founders and sales leaders on how to scale companies, best engage with customers and motivate teams. As a current board member of multiple enterprise startups, Kelly also shares how she is seeing companies weather enterprise sales during this time.

Check out our blog post recapping the top takeaways: https://medium.com/work-bench/mission-vision-purpose-how-a-challenger-sale-can-help-you-weather-the-storm-588e7b075647

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How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

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