ValuePros Show
Podcast: ValuePros Show
Date: December 17, 2024
Title: How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright
Length: 55 Minutes
description:

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

Recent Podcast

Elite Selling Podcast

How to Supercharge Your Sales Career with Kelly Breslin Wright

September 3, 2024

Length: 52 Minutes

Takeaways: 

  • Personalize your outreach and make it about the recipient, not just your product or company
  • Take the time to research and understand the person you're reaching out to
  • Stand out from the crowd by doing things that don't scale, such as sending personalized notes or videos
  • When seeking promotion, focus on developing the necessary skills for the next role rather than rushing to climb the ladder. Understand the skills needed for the next level and proactively develop them 
  • Take on additional projects and demonstrate your value to the company 
  • Be intentional, focus on the team and the company, and not just yourself 
  • Exceptional founders effectively communicate the company's mission and vision

 

In this episode, Kelly Breslin Wright shares insights on the ingredients of being an elite seller and how to supercharge your sales career. The conversation covers topics such as effective outreach strategies, personalization, and the right approach to getting promoted. Kelly emphasizes the importance of personalizing outreach and standing out from the crowd. She also highlights the need for research and understanding the person you're reaching out to. When it comes to getting promoted, Kelly advises against rushing and emphasizes the importance of developing the necessary skills for the next role. In this conversation, Kelly Breslin Wright shares valuable insights on how to supercharge your career and find the right role. She emphasizes the importance of understanding the skills needed for the next level and proactively developing them. Kelly also highlights the significance of raising your hand and taking on additional projects to demonstrate your value to the company. She advises individuals to be intentional, focus on the team and the company, and not just think about themselves. Additionally, Kelly discusses the qualities of exceptional founders, including their ability to communicate the company's mission and vision effectively.

Learn More