the transaction
Podcast: The Transaction
Date: March 14, 2024
Title: People, People, People! – Kelly Breslin Wright
Length: 60 Minutes
Episode: 1
description:

Welcome to the first full episode of The Transaction! We’re kicking things off right with an amazing guest who is known for her time as President and COO of Gong, and as Executive Vice President, Sales at Tableau. Kelly Breslin Wright is now the Founder of Culture Driven Sales and an Adjunct professor at the University of Washington.

Kelly joins Host Craig Rosenberg for a fantastic conversation about the shift from traditional sales methods towards a 'Culture Driven Sales' approach, how a company’s mission and values are crucial for internal alignment, and how companies can actually be data-driven in their decision-making processes.

Chapters:

00:00 - Welcome to the Show & Recapping Matt’s California Road Trip

07:54 - Introducing Special Guest Kelly Wright

11:36 - Most Company Leaders are NOT Aligned

24:34 - People, People, People: The Core of Successful Companies

33:32 - Simplifying Business: The Power of Keeping It Simple

34:27 - The Impact of Culture on Sales and Customer Relationships

35:54 - Navigating the Challenges of High Performers with Poor Cultural Fit

39:16 - Embracing Data-Driven Strategies in Go-to-Market Teams

49:39 - The Basis of Culture Driven Sales

Quote of the Show:

“Culture Driven Sales is about emotionally connecting with other human beings so that you can understand what their need is, and they're more likely to buy because you're actually speaking on a more emotional level than on a transactional, tactical level.” - Kelly Wright

Recent Podcast

Elite Selling Podcast

How to Supercharge Your Sales Career with Kelly Breslin Wright

Sep 2024

Length: 52 Minutes

Takeaways: 

  • Personalize your outreach and make it about the recipient, not just your product or company
  • Take the time to research and understand the person you're reaching out to
  • Stand out from the crowd by doing things that don't scale, such as sending personalized notes or videos
  • When seeking promotion, focus on developing the necessary skills for the next role rather than rushing to climb the ladder. Understand the skills needed for the next level and proactively develop them 
  • Take on additional projects and demonstrate your value to the company 
  • Be intentional, focus on the team and the company, and not just yourself 
  • Exceptional founders effectively communicate the company's mission and vision

 

In this episode, Kelly Breslin Wright shares insights on the ingredients of being an elite seller and how to supercharge your sales career. The conversation covers topics such as effective outreach strategies, personalization, and the right approach to getting promoted. Kelly emphasizes the importance of personalizing outreach and standing out from the crowd. She also highlights the need for research and understanding the person you're reaching out to. When it comes to getting promoted, Kelly advises against rushing and emphasizes the importance of developing the necessary skills for the next role. In this conversation, Kelly Breslin Wright shares valuable insights on how to supercharge your career and find the right role. She emphasizes the importance of understanding the skills needed for the next level and proactively developing them. Kelly also highlights the significance of raising your hand and taking on additional projects to demonstrate your value to the company. She advises individuals to be intentional, focus on the team and the company, and not just think about themselves. Additionally, Kelly discusses the qualities of exceptional founders, including their ability to communicate the company's mission and vision effectively.

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