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Podcast: The Action Catalyst
Date: August 2, 2018
Title: Keeping the Vision Alive, with Kelly Wright (Part 2 of 2)
Length: 21 Minutes
Episode: 246
description:

Kelly Wright has over 25 years of experience in leadership, sales, operations, and strategy roles. Her deep Go-To-Market and general P&L management delivers critical expertise to the boardroom. Kelly has helped teams navigate multiple stages of growth, through an IPO, global expansion, leadership transitions, business model changes, and the demands of being a private and public company. Kelly has broad depth of experience in driving companies to best leverage technology, data, information, and the cloud in the digital age, all key board discussion areas. She recently retired from Tableau Software (NYSE: DATA) as Executive Vice President of Sales after a 12-year run. Kelly joined Tableau as the company’s first salesperson one month prior to the launch of v1.0, and she helped grow Tableau into a multi-billion-dollar public company as a key member of the executive team. She grew Tableau’s worldwide sales and field operations from zero to $850M in revenue and managed over half of Tableau’s global team as the company grew to over 3,400 employees. In addition to building a public company, Kelly has hired thousands of employees and has been instrumental in building strong corporate cultures and high-performance teams. Kelly is an accomplished speaker on topics including Sales, Culture, High Performing Teams, Operational Excellence, Diversity, and Scaling.

Recent Podcast

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How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

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