Podcast: The Founder’s Sandbox
Date: May 2, 2024
Title: Purposeful Culture Driven Sales
Length: 59 Minutes
description:

On this episode of The Founder's Sandbox, Brenda McCabe speaks with Kelly Breslin Wright, Founder & CEO of Culture Driven Sales. They discuss resilience and purpose related to the Culture Driven Sales methodology where Kelly Breslin Wright operates as a C-level executive, board director, advisor, and adjunct university professor.

Kelly Breslin Wright is an experienced executive and corporate board director for both public and private companies, with over 30 years of experience in leadership, sales, operations, and strategy roles. She has served as an Independent Director and Advisor for multiple Boards and has helped companies navigate multiple stages of growth. These include IPOs, enterprise expansion, CEO and leadership transitions, globalization, M&A, financings, business model changes, and global crises. She has a unique mastery of sales, go-to-market, leadership, transformation, strategy, growth and scaling, data and analytics, and culture.

As an operator, Kelly Breslin Wright served as President and COO of Gong, an artificial intelligence platform that serves revenue organizations to deliver insights at scale. There, she managed all go-to-market functions, including Sales, Customer Success, and Marketing. For nearly 12 years prior to Gong, Kelly Breslin Wright was Executive Vice President of Sales (Chief Revenue Officer) at Tableau Software (formerly NYSE: DATA). She joined as the company's first salesperson, where she grew Tableau’s worldwide sales and field operations from zero to $850M in revenue and managed over half of the company’s 3,400 global employees. Tableau was purchased by Salesforce in 2019 for $15.7B. Before Tableau, Kelly Breslin Wright spent time at Bain & Company, McKinsey & Company, Bank of America, Dale Carnegie Training, AtHoc, and Southwestern Advantage.

You can find out more about Kelly Breslin Wright at:

https://www.linkedin.com/in/kellybreslinwright/  

Culture Driven Sales Website: https://culturedrivensales.com/  

University of Washington Foster School of Business Website: https://foster.uw.edu/faculty-research/directory/kelly-wright/  

 

Recent Podcast

ValuePros Show

How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

Learn More