real talk
Podcast: Founder Real Talk
Date: April 19, 2018
Title: How to Build a Winning Sales Team, with Kelly Wright
Length: 37 Minutes
Episode: 11
description:

Kelly Wright tells the story of how selling books door-to-door shaped her approach to start-up sales and how she went from the first salesperson at Tableau to becoming the EVP and scaled the company to nearly $1B in revenue.

Kelly brings 20 years of experience in leadership and sales roles, including ten years at Tableau selling the company’s award-winning applications. She has previously held positions at a number of high-profile companies, including VP positions at At Hoc, a major venture-backed software company in Silicon Valley, and sales and management positions at Southwestern, Inc., Dale Carnegie and Bank of America. With an MBA from The Wharton School at the University of Pennsylvania and an undergraduate degree from Stanford University, Kelly has also spent time at strategic consulting firms Bain & Company and McKinsey & Company, helping executives solve strategic questions about organizational structures, channel conflict, operations, pricing and international expansion.

Highlights:

3:47 Why did you choose a sales role? What attracts you to sales?

4:16 What was it like to be the first salesperson at Tableau and scale it to close to $1B in revenue and become EVP?

9:14 How do you decide between working with advisors vs. hiring experts?

10:23 What advice were you given on how to scale?

12:50 How do you build and maintain a positive culture?

16:06 As the company scaled, how did it change how you managed the team?

20:20 How did you coach the sales team?

26:51 How did you manage your time as a sales leader?

29:58 What were some of the best life lessons you’ve learned?

33:19 Hot Seat Questions

Recent Podcast

ValuePros Show

How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

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