go to market

Listen

Podcast: Grit
Date: January 11, 2021
Title: How Kelly Wright Went from Selling Door to Door to Board Director at Fastly
Length: 49 Minutes
Episode: 17
description:

Kelly Wright has had a remarkable career in sales, from her early days selling books door-to-door to joining Tableau as a developing startup and helping them grow into a multi-billion dollar company as a key member of their executive team. Today, she is board director at Fastly, a leading cloud services provider.

In this episode of Go to Market Grit, Joubin and Kelly discuss Kelly’s incredible career path, including her decision to attend business school, how she landed at Tableau, and how she secured a position as board director.

In this episode of Go to Market Grit, we cover:

  • Kelly’s thoughts on Tableau’s high profile acquisition by Salesforce.
  • Kelly’s career journey and how she ended up at Tableau as EVP of Sales. Kelly also talks about her early experiences selling books door to door and how she built up grit and resilience.
  • Why Kelly went to business school, even though her calling was in sales.
  • What Kelly saw in Tableau and why she decided to take a leap of faith and join the company.
  • How Kelly measured herself as the first account executive at a developing startup without a formal tracking system in place.
  • How Kelly dealt with change management during her early days at Tableau.
  • The concept of hiring for culture fit and why Kelly prioritizes this when searching for new team members. Kelly also talks about interviewing quickly at scale and how she determines whether interviewees have the potential to be successful.
  • Kelly’s advice on how to get on a company board.
  • Kelly’s definition of grit.

Recent Podcast

ValuePros Show

How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

Learn More