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Podcast: Tech Sales Insights
Date: September 9, 2022
Title: E92 Part 3 – Culture Driven Sales Prioritizes People with Kelly Wright
Length: 20 Minutes
Episode: E92 Part 3
description:

This episode of Tech Sales Insights is the last part of our conversation with Kelly Breslin Wright, President and COO of Gong, and Founder and Thought leader at Culture Driven Sales. Culture-driven sales recognizes that people are behind every single interaction in business.

Kelly shares what it means to prioritize people in terms of valuing your team and truly understanding the customer journey. She discusses how teams must be aligned in putting the customer first to reduce confusion and build up customers to be successful.

 

HIGHLIGHTS

People build great companies, so companies must prioritize people

Be authentic with mistakes and own them

Managing sales and customer success management

When the going gets tough, companies need to have very tight focus

 

QUOTES

People are the priority no matter your stage of growth - Kelly: "What are the top 3 priorities? Priority number 1 is people. Priority number 2 is people. And what is priority number 3? It's people, you got it, Randy. Because, you know, it's people who actually build your product and services. It's people who engage with your customers and sell to your customers and support your customers."

Sales and customer success are not mutually exclusive and loop together - Kelly: "Most companies, because they have 1 team that's selling and then another team with customer success, I think that it's really important for us as companies to understand the entire customer journey. So it's not just there's sales that's 1 function and then they go to post-sales because everything is a continual loop."

Recent Podcast

Elite Selling Podcast

How to Supercharge Your Sales Career with Kelly Breslin Wright

Sep 2024

Length: 52 Minutes

Takeaways: 

  • Personalize your outreach and make it about the recipient, not just your product or company
  • Take the time to research and understand the person you're reaching out to
  • Stand out from the crowd by doing things that don't scale, such as sending personalized notes or videos
  • When seeking promotion, focus on developing the necessary skills for the next role rather than rushing to climb the ladder. Understand the skills needed for the next level and proactively develop them 
  • Take on additional projects and demonstrate your value to the company 
  • Be intentional, focus on the team and the company, and not just yourself 
  • Exceptional founders effectively communicate the company's mission and vision

 

In this episode, Kelly Breslin Wright shares insights on the ingredients of being an elite seller and how to supercharge your sales career. The conversation covers topics such as effective outreach strategies, personalization, and the right approach to getting promoted. Kelly emphasizes the importance of personalizing outreach and standing out from the crowd. She also highlights the need for research and understanding the person you're reaching out to. When it comes to getting promoted, Kelly advises against rushing and emphasizes the importance of developing the necessary skills for the next role. In this conversation, Kelly Breslin Wright shares valuable insights on how to supercharge your career and find the right role. She emphasizes the importance of understanding the skills needed for the next level and proactively developing them. Kelly also highlights the significance of raising your hand and taking on additional projects to demonstrate your value to the company. She advises individuals to be intentional, focus on the team and the company, and not just think about themselves. Additionally, Kelly discusses the qualities of exceptional founders, including their ability to communicate the company's mission and vision effectively.

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