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Podcast: Tech Sales Insights
Date: September 7, 2022
Title: E92 Part 2 – Culture Driven Sales Prioritizes People with Kelly Wright
Length: 15 Minutes
Episode: E92 Part 2
description:

This episode of Tech Sales Insights is the second part of our conversation with Kelly Breslin Wright, President and COO of Gong, and Founder and Thought leader at Culture Driven Sales. At the heart of culture-driven sales is people. This challenges the idea of a sales-driven culture where operating principles are the priority.

A strong people-first approach gets you the best talent and creates a positive work environment, which ultimately drives toward more and better sales. This means that companies must be very firm with hiring based on behaviors that align with the culture that they are trying to create within their organization.

 

HIGHLIGHTS

Culture Driven sales has a common mission and challenges conventions

On hiring: Determine the right behavior traits that align with your culture

Feedback and managing your culture with care and intention

 

QUOTES

Attract top talent with a strong mission - Kelly: "It's culture-driven sales. If you have a strong mission, strong culture, strong operating principles, strong people-first approach, then you're going to be able to get the best people and help to provide an environment where it's a positive place to work where you can get the most out of those people because they're empowered and then that in turn will drive more sales."

Be intentional in determining behavioral fit during the interview process - Kelly: "Mission is really important to make sure the whole company understands the purpose and their why. This is a really important way to determine who wants to work for you, who [does] not. Are they passionate about that why? Do they care? So that's the first.”

"The second is making sure that we're asking the right questions in the interview process that are teasing out not only experience and resume, but also how they align with the right behavioral traits that are core to your culture and your operating principle."

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Elite Selling Podcast

How to Supercharge Your Sales Career with Kelly Breslin Wright

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Length: 52 Minutes

Takeaways: 

  • Personalize your outreach and make it about the recipient, not just your product or company
  • Take the time to research and understand the person you're reaching out to
  • Stand out from the crowd by doing things that don't scale, such as sending personalized notes or videos
  • When seeking promotion, focus on developing the necessary skills for the next role rather than rushing to climb the ladder. Understand the skills needed for the next level and proactively develop them 
  • Take on additional projects and demonstrate your value to the company 
  • Be intentional, focus on the team and the company, and not just yourself 
  • Exceptional founders effectively communicate the company's mission and vision

 

In this episode, Kelly Breslin Wright shares insights on the ingredients of being an elite seller and how to supercharge your sales career. The conversation covers topics such as effective outreach strategies, personalization, and the right approach to getting promoted. Kelly emphasizes the importance of personalizing outreach and standing out from the crowd. She also highlights the need for research and understanding the person you're reaching out to. When it comes to getting promoted, Kelly advises against rushing and emphasizes the importance of developing the necessary skills for the next role. In this conversation, Kelly Breslin Wright shares valuable insights on how to supercharge your career and find the right role. She emphasizes the importance of understanding the skills needed for the next level and proactively developing them. Kelly also highlights the significance of raising your hand and taking on additional projects to demonstrate your value to the company. She advises individuals to be intentional, focus on the team and the company, and not just think about themselves. Additionally, Kelly discusses the qualities of exceptional founders, including their ability to communicate the company's mission and vision effectively.

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