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Podcast: Storyleaders Campfire
Date: June 11, 2020
Title: An Executive Who Led with Heart & Soul – Kelly Breslin Wright
Length: 61 Minutes
description:

Ben talks with former President and EVP of Sales at Tableau, Kelly Breslin Wright, about “How Tableau Did It”. Tableau’s magic was created and sustained within by the commitment to put their PEOPLE first. As Kelly talks about, people build great organizations, not processes! Kelly is a seasoned Board Director and Advisor with a broad depth of experience driving companies to best leverage technology, data, information, and the cloud in the digital age. Over 30 years in leadership, sales, operations, and strategy roles. Deep Go-To-Market and P&L experience navigating through multiple stages of growth, including IPO, global expansion, leadership transitions, strategy, development, planning, people, and change management. Kelly helps companies create best-in-class sales and marketing organizations. She assists companies in getting the most out of their people by developing great cultures and workplaces. She is an active Board Director and Advisor for both public and private companies.

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How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

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