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Podcast: Not Another Sales Podcast
Date: April 28, 2020
Title: #10 The Power of Storytelling in Sales ft. Kelly Wright
Length: 50 Minutes
Episode: 10
description:

Let me ask you a question; think of your favorite film, how much can you remember? Pretty much all of it back-to-back, right? Now think of a sales meeting that happened 3-6 months ago, how much do you remember? Not too much I'm guessing. One of the reasons for this is that your favorite film is a story, which engages you on an emotional level and is far more memorable. Salespeople are missing so much opportunity by not utilizing stories in their role. Want to find out what, why and how? Then tune in.

To discuss this, I'm joined this week by Kelly Wright, Board Director at Fastly, Lucid, Amperity, & Even. Lecturer at the University of Washington and Former EVP Sales of Tableau.

Kelly will be sharing her wealth of experience on why stories matter so much to us, particularly in the world of sales, how to utilize them into your process and examples of how she's used them throughout her career. If you want to start becoming more memorable to your customers, along with engaging with them far more effectively, then this episode is for you.

Recent Podcast

Purposeful Culture Driven Sales

May 2024

Length: 59 Minutes

On this episode of The Founder's Sandbox, Brenda McCabe speaks with Kelly Breslin Wright, Founder & CEO of Culture Driven Sales. They discuss resilience and purpose related to the Culture Driven Sales methodology where Kelly Breslin Wright operates as a C-level executive, board director, advisor, and adjunct university professor.

Kelly Breslin Wright is an experienced executive and corporate board director for both public and private companies, with over 30 years of experience in leadership, sales, operations, and strategy roles. She has served as an Independent Director and Advisor for multiple Boards and has helped companies navigate multiple stages of growth. These include IPOs, enterprise expansion, CEO and leadership transitions, globalization, M&A, financings, business model changes, and global crises. She has a unique mastery of sales, go-to-market, leadership, transformation, strategy, growth and scaling, data and analytics, and culture.

As an operator, Kelly Breslin Wright served as President and COO of Gong, an artificial intelligence platform that serves revenue organizations to deliver insights at scale. There, she managed all go-to-market functions, including Sales, Customer Success, and Marketing. For nearly 12 years prior to Gong, Kelly Breslin Wright was Executive Vice President of Sales (Chief Revenue Officer) at Tableau Software (formerly NYSE: DATA). She joined as the company's first salesperson, where she grew Tableau’s worldwide sales and field operations from zero to $850M in revenue and managed over half of the company’s 3,400 global employees. Tableau was purchased by Salesforce in 2019 for $15.7B. Before Tableau, Kelly Breslin Wright spent time at Bain & Company, McKinsey & Company, Bank of America, Dale Carnegie Training, AtHoc, and Southwestern Advantage.

You can find out more about Kelly Breslin Wright at:

https://www.linkedin.com/in/kellybreslinwright/  

Culture Driven Sales Website: https://culturedrivensales.com/  

University of Washington Foster School of Business Website: https://foster.uw.edu/faculty-research/directory/kelly-wright/  

 

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