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Podcast: Not Another Sales Podcast
Date: April 28, 2020
Title: #10 The Power of Storytelling in Sales ft. Kelly Wright
Length: 50 Minutes
Episode: 10
description:

Let me ask you a question; think of your favorite film, how much can you remember? Pretty much all of it back-to-back, right? Now think of a sales meeting that happened 3-6 months ago, how much do you remember? Not too much I'm guessing. One of the reasons for this is that your favorite film is a story, which engages you on an emotional level and is far more memorable. Salespeople are missing so much opportunity by not utilizing stories in their role. Want to find out what, why and how? Then tune in.

To discuss this, I'm joined this week by Kelly Wright, Board Director at Fastly, Lucid, Amperity, & Even. Lecturer at the University of Washington and Former EVP Sales of Tableau.

Kelly will be sharing her wealth of experience on why stories matter so much to us, particularly in the world of sales, how to utilize them into your process and examples of how she's used them throughout her career. If you want to start becoming more memorable to your customers, along with engaging with them far more effectively, then this episode is for you.

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How to Improve Sales Performance through Stories with Bruce Scheer and Kelly Breslin Wright

December 17, 2024

Length: 55 Minutes

Discover how the power of storytelling can revolutionize your sales performance! Join Bruce Scheer and Kelly Breslin Wright as they delve into the critical role of narratives in aligning company missions, engaging customers, and driving business success.

- Crafting unique value propositions and integrating them into a compelling company narrative.

- Strategic priority of company storytelling with executive and board alignment.

- Importance of conveying the "why" behind a company to emotionally engage customers.

- Consistency and alignment in storytelling across the organization.

- Real-life examples of effective storytelling, including personal anecdotes and the Tableau story.

Don't forget to like, subscribe, and share for more insights on enhancing sales through storytelling!

 

Chapters:

00:00Introduction and Guest Welcome

01:21Kelly Wright's Journey in Sales

05:35Founding Culture Driven Sales

09:00The Importance of Company Mission and Vision

12:13The Power of Storytelling in Sales

15:29Examples of Effective Storytelling

23:59Customer Stories and Emotional Connection

28:24The Power of Personal Stories in Sales

30:01Integrating Storytelling into Sales Training

31:10The Impact of Storytelling Workshops

35:39Evolving Sales Strategies in the Information Age

37:49Crafting Thought Leadership Narratives

44:28Avoiding Pitfalls in Storytelling

50:22Final Thoughts and Takeaways

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