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Podcast: Not Another Sales Podcast
Date: April 28, 2020
Title: #10 The Power of Storytelling in Sales ft. Kelly Wright
Length: 50 Minutes
Episode: 10
description:

Let me ask you a question; think of your favorite film, how much can you remember? Pretty much all of it back-to-back, right? Now think of a sales meeting that happened 3-6 months ago, how much do you remember? Not too much I'm guessing. One of the reasons for this is that your favorite film is a story, which engages you on an emotional level and is far more memorable. Salespeople are missing so much opportunity by not utilizing stories in their role. Want to find out what, why and how? Then tune in.

To discuss this, I'm joined this week by Kelly Wright, Board Director at Fastly, Lucid, Amperity, & Even. Lecturer at the University of Washington and Former EVP Sales of Tableau.

Kelly will be sharing her wealth of experience on why stories matter so much to us, particularly in the world of sales, how to utilize them into your process and examples of how she's used them throughout her career. If you want to start becoming more memorable to your customers, along with engaging with them far more effectively, then this episode is for you.

Recent Podcast

Elite Selling Podcast

How to Supercharge Your Sales Career with Kelly Breslin Wright

Sep 2024

Length: 52 Minutes

Takeaways: 

  • Personalize your outreach and make it about the recipient, not just your product or company
  • Take the time to research and understand the person you're reaching out to
  • Stand out from the crowd by doing things that don't scale, such as sending personalized notes or videos
  • When seeking promotion, focus on developing the necessary skills for the next role rather than rushing to climb the ladder. Understand the skills needed for the next level and proactively develop them 
  • Take on additional projects and demonstrate your value to the company 
  • Be intentional, focus on the team and the company, and not just yourself 
  • Exceptional founders effectively communicate the company's mission and vision

 

In this episode, Kelly Breslin Wright shares insights on the ingredients of being an elite seller and how to supercharge your sales career. The conversation covers topics such as effective outreach strategies, personalization, and the right approach to getting promoted. Kelly emphasizes the importance of personalizing outreach and standing out from the crowd. She also highlights the need for research and understanding the person you're reaching out to. When it comes to getting promoted, Kelly advises against rushing and emphasizes the importance of developing the necessary skills for the next role. In this conversation, Kelly Breslin Wright shares valuable insights on how to supercharge your career and find the right role. She emphasizes the importance of understanding the skills needed for the next level and proactively developing them. Kelly also highlights the significance of raising your hand and taking on additional projects to demonstrate your value to the company. She advises individuals to be intentional, focus on the team and the company, and not just think about themselves. Additionally, Kelly discusses the qualities of exceptional founders, including their ability to communicate the company's mission and vision effectively.

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