Design, Implement, and Manage a Successful Sales and Go-To-Market Strategy
Successful companies have a holistic umbrella sales and go-to-market strategy that reinforces their mission, values, and story. These top organizations integrate and operationalize a company’s purpose and culture into their go-to-market strategy, driving high performance, alignment, and decision-making across all departments and functions, from the C-suite to Product, Operations, Marketing, and Sales
The results? Accelerated growth and amplified sales
This workshop focuses on the key elements required to build an effective and cohesive go-to-market strategy and organization, whether for an existing company with an established sales organization or for an emerging company building and scaling from initial stages of product market fit to later stages of customer engagement and growth.
This custom workshop is hands-on and interactive. Participants will engage in practical, applied exercises reinforcing the fundamental principles, allowing your team to collaborate and challenge each other, while better mastering the material. For best results, participants should include key members of your executive and go-to-market leadership teams, especially Founders, CEO, CRO/Sales Leaders, CMO/Marketing Leaders, CPO/Engineering Leaders, and CHRO.